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February Blog


The reason small businesses struggle with creating content for their brand and how to master digital marketing

Our clients tell us often how much they "don't like creating content" or that they shouldn't have to record reels or post on social media because they are not a "content creator". Guess what? Just because you don't like it...doesn't mean your business doesn't need it!

In today's digital age, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, when it comes to small businesses, many seem to miss the mark when it comes to effective social media marketing. While some manage to thrive, others flounder. In this blog post, we'll explore why most small businesses struggle with social media marketing and offer insights on how they can turn things around.

Lack Strategy

One of the most common mistakes small businesses make is diving into social media without a clear strategy. They may post sporadically or without a consistent brand voice. Successful social media marketing requires a well-thought-out plan that aligns with business goals, identifies target audiences, and outlines content strategies.

Inconsistent Posting

One of the most common mistakes small businesses make is diving into social media without a clear strategy. They may post sporadically or without a consistent brand voice. Successful social media marketing requires a well-thought-out plan that aligns with business goals, identifies target audiences, and outlines content strategies.

Ignoring Your Analytics

Many small businesses ignore the valuable insights that social media analytics provide. By not tracking their performance, they miss out on opportunities to refine their strategies. Regularly analyzing metrics like engagement rates, reach, and conversion rates is essential for improvement.

Failing to Understand Your Audience

Not knowing your target audience can lead to content that doesn't resonate with them. Small businesses should invest time in understanding their audience's preferences, pain points, and behaviors to create content that truly engages.

Over-Emphasis on Sales Pitching

Using social media solely for promoting products or services can be a turn-off for followers. Small businesses often forget that social media is about building relationships and trust. They should aim to provide value and engage with their audience genuinely, rather than constantly pushing sales messages.

Lack of Resources

Small businesses often operate with limited resources, including time and budget, which can constrain their ability to execute effective social media strategies. Outsourcing or dedicating more resources to social media marketing can be a game-changer. If you lack the desire and patience to create, monitor and engage on your social media accounts, it's time to outsource so you can focus on other task while the professionals help you to generate sales online.

In conclusion, social media content is a very important part of digital marketing. Start by changing the way you view content creation of being less of a burden and more of a part of your daily marketing plan.

The real reasons all influencers and service based businesses need a personal brand

When I first started my business in 2014 (broke), I had no idea I was building a personal brand worth 7-figures

Personal branding has become increasingly important in the modern business landscape, especially for influencers and service-based businesses. In today's digital age, customers are looking for more than just products and services. They are also interested in the people behind the businesses they support. This is where personal branding comes in. In this blog, we'll discuss the benefits of personal branding for influencers and service-based businesses.

Establishes Credibility and Trust

Personal branding helps to establish credibility and trust with your audience. When you have a well-defined personal brand, it becomes easier for people to understand who you are, what you stand for, and what you can offer. By sharing your unique story, values, and expertise, you can build trust with your audience and establish yourself as a thought leader in your industry. When people trust you and your brand, they are more likely to buy from you and recommend your services to others.

Differentiates You From Competitors

In today's crowded marketplace, it's important to differentiate yourself from your competitors. Personal branding can help you stand out from the crowd by highlighting your unique strengths, skills, and values. By creating a brand that is authentic and true to who you are, you can attract the right audience who resonates with your message and values. This not only helps you stand out from your competitors but also ensures that you attract the right kind of clients.

Increases Visibility and Reach

Personal branding can also help you increase your visibility and reach. By creating a strong brand identity, you can attract more followers and fans who are interested in your content and services. This, in turn, can help you build a larger audience and increase your reach on social media platforms, which is essential for influencers and service-based businesses.

Enhances Brand Loyalty

When you have a strong personal brand, you can also enhance brand loyalty. This is because people are more likely to be loyal to a brand that they can connect with on a personal level. By sharing your unique story and values, you can create an emotional connection with your audience, which can lead to long-term loyalty and repeat business.

Increases Opportunities

Finally, personal branding can help you increase opportunities for growth and success. When you have a strong personal brand, you may be approached for speaking engagements, collaborations, sponsorships, and other opportunities that can help you grow your business and reach a wider audience. These opportunities can also help you establish yourself as a thought leader in your industry and increase your credibility and influence.

In conclusion, personal branding is essential for influencers and service-based businesses. It helps you establish credibility and trust, differentiate yourself from competitors, increase visibility and reach, enhance brand loyalty, and increase opportunities for growth and success. By investing in your personal brand, you can build a strong foundation for your business and take your brand to the next level.

Influencer marketing is currently a 6.5 billion dollar industry and has projections to double that by 2024 due to it's high ROI for small businesses.

If you've ever spent more than 5 minutes on most social media pages, you've come across multiple "sponsored post" or an influencer or two giving a review about a product or service they've received. Regardless if you've ever used an influencer for your business, you've definitely been influenced by someone on Instagram to buy something.

Why Influencer marketing works

Influencer marketing allowed me to leverage others influence to sell my services

When I first began to notice the power of influencer marketing I was scrolling on Instagram and began to notice different people talking about the same product. Hours later an ad popped on my instagram about the product and then again when interacting on Google. Less than 24 hours later, I purchased the product. That was a powerful form of marketing I had to be a part of!

Working with an influencer

The key to monetizing greatly from an influencer marketing campaign is to first and foremost figure out what you want to sell, who is the item or service for and what platform on social media or YouTube has a majority of your target audience present interested in purchasing your type of item. This is a vital first step, as you must know who your offer is for in order to find an influencer that already has that type of following for maximum results. Once you find an influencer that you feel has the type of followers you want to get your product or service in front of, it's important to make sure you have specific ideas or campaign guidelines to present to the influencer. This will assist both you and the influencer with having a clear understanding of what type of content you want to maximize results.

Things to avoid

Avoid focusing on follower count exclusively and pay attention to engagement

The days of only working with influencers with a mass amount of followers on Instagram are over! Nano Influencers (Influencers with less than 10k followers) are the new wave when it comes to lead generation for service based businesses. When my service based business worked with a nano influencer that had only 6k followers we saw a return on our investment in less than 24 hours and gained new email subscribers and IG followers within 48 hours that allowed us to convert them into customers overtime using email marketing. The nano influencer worked the best for our business because her account had constant engagement, a proven track record of working with other service based brands and brand trust from those who followed her page. It's important to focus more on the influencers engagement instead of followers if you are a service based business.

How to get started with an influencer

The hardest part about influencer marketing is not creating the marketing campaign, but identifying who should be the influencer for the campaign. One of our newest programs at Pinq includes an Influencer Marketing program where we match your business with an influencer that matches your budget, style and campaign needs. We handle the contracts, price negotiations and even assisting the business with developing the marketing campaign for maximum results in a short amount of time. Visit and click on "Influencer Marketing" to see how we can help!

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